Trust Me, I'm Lying by Ryan Holiday

When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?

In an age of images and entertainment, in an age of instant emotional gratification, we neither seek nor want honesty or reality. Reality is complicated. Reality is boring. We are incapable or unwilling to handle its confusion

Conning the conmen is one of life’s most satisfying pleasures

The reason the knives are so sharp online is because the pie is so small

No marketer is ever going to push something with the stink of reasonableness, complexity, or mixed emotions

Publicity does not come easily, profits do not come easily, and knowledge does not come easily

The economics of the Internet created a twisted set of incentives that make traffic more important—and more profitable—than the truth